Managers need to be more approachable even today when they may have much less physical contact with their employees. They need to communicate frequently. Even though too often managers look at communication as a check-the-box type of activity, in reality, employees need and prefer to hear messages multiple times.
Unfortunately, many of them don’t have access to appropriate technology and tools to enable them to be more approachable and build stronger relationships with their teams.
Create a sense of purpose
According to previously mentioned research by OC Tanner, 71% of employees say their organization has a clear purpose, and 30% of employees say their organization’s purpose does not reflect what is important to them.
On the other hand, aligning employees to purpose is important for creating a successful workplace culture.
As explained in the research:
“People long to connect to something bigger and more important than themselves. So corporations need to connect the ‘why’ of their organization to the goals, longing for meaning, and desire to have an impact that lives inside every employee.”
The reality is that some organizations don’t have a purpose, other organizations have a purpose that doesn’t inspire employees, some organizations just don’t know how to communicate their purpose in a way that resonates with their employees.
Leaders, managers, and other internal communicators are the ones responsible for creating that sense of purpose among their employees by sharing inspiring stories, corporate responsibility activities, contributions to the community, and other important company milestones.
Encourage upward feedback and share of voice
The healthiest and most productive cultures are the ones in which employees feel free to share their voice, raise concerns, ask questions and express their needs. Yet many employers are neglecting the importance of opening the line to two-way workplace communications and upward feedback.
Instead, they are sending company-wide newsletters in which employees don’t have a way or ability to join the conversations around important topics. Communication is not only about informing employees, but about listening to them.