BUSINESS

Market Your Offering One of the most difficult parts of launching a new business lies in the creation of your market. The product or service you are offering should be of the highest quality possible, easy to obtain and solid enough to thrive through word of mouth. In the case of startups, this may [...]

Offering Clients New Services It is common for businesses to want to target new clients once they have introduced a new service. Creating a new service is an opportunity for you to target new markets and potentially expand your customer base. However, by doing so, you are missing an entire group of potential clients [...]

Successful Brand Positioning What makes a brand successful? It must have a fundamental purpose supporting its services or products. This is called brand positioning, and without it, your brand will have no traction. Successful brand positioning rejects conformity. It stands out from its competitors so customers can’t help but take notice. A brand that [...]

Improving Business Strategy Improving business strategy allows you to have a clear understanding of your business goals and how you will achieve them. It also enables your business to identify its core capabilities and weaknesses. Many leaders believe they have a solid strategy in place, when in reality, they don’t. It is common for [...]

Company Growth Tools When running a company, there will be many occasions where you will run the show alone. You are the CEO and the sales person; the administrator and the accounts manager and company growth is up to you. Eventually, the tasks you need to do take more and more time that could [...]

Pitching Your Idea One of the many skills I have learned over the years how to pitch and idea and win over a potential investor. Without a doubt, there are many aspects that decide the success or failure of your pitch. Among these aspects are whether the investor believes in you, and the fit [...]

Advantages of Business Expansion As the owner of a small business or startup, you may aspire to expand your company. Doing so can seem daunting, but there are many advantages to doing so. Although disadvantages do exist, they are outweighed by the advantages of business expansion. New team members One of the biggest advantages [...]