BUSINESS

Successful Brand Positioning What makes a brand successful? It must have a fundamental purpose supporting its services or products. This is called brand positioning, and without it, your brand will have no traction. Successful brand positioning rejects conformity. It stands out from its competitors so customers can’t help but take notice. A brand that [...]

Improving Business Strategy Improving business strategy allows you to have a clear understanding of your business goals and how you will achieve them. It also enables your business to identify its core capabilities and weaknesses. Many leaders believe they have a solid strategy in place, when in reality, they don’t. It is common for [...]

Company Growth Tools When running a company, there will be many occasions where you will run the show alone. You are the CEO and the sales person; the administrator and the accounts manager and company growth is up to you. Eventually, the tasks you need to do take more and more time that could [...]

Pitching Your Idea One of the many skills I have learned over the years how to pitch and idea and win over a potential investor. Without a doubt, there are many aspects that decide the success or failure of your pitch. Among these aspects are whether the investor believes in you, and the fit [...]

Advantages of Business Expansion As the owner of a small business or startup, you may aspire to expand your company. Doing so can seem daunting, but there are many advantages to doing so. Although disadvantages do exist, they are outweighed by the advantages of business expansion. New team members One of the biggest advantages [...]

Why You Need an Action Plan It is human nature to be excited about beginning something that is new, but it is a mistake to dive right into it without a plan. The saying that “failing to plan is planning to fail” is true in business, so be prepared to launch your business by [...]

Making a Digital Transformation Each business can benefit from making a digital transformation in some way or another. Digital transformation means using cloud capabilities, machine learning, artificial intelligence and implementing the Internet of Things. These technologies serve the purpose of improving your customer’s experience. Using a chatbot can help you address your customer’s needs [...]

Getting Closer to Your Clients Focusing on your clients helps you find ways to better serve their needs, encourage them to spend more money with you and create more referrals. But to make this happen, you must first get closer to your clients. Get closer to your current clients by understanding that mass markets [...]